New this year, Royal has released its first 2021 Annual Exterior Trends Report. Attendees will be able to schedule appointments and meet with Royal’s sales team through its interactive virtual IBSx booth, which will give visitors a chance to speak with sales representatives, learn more about Royal’s innovative exterior building products and enter to win daily prizes. “Contractors, architects, builders and designers can expect a warm welcome from the Royal team and a creative display of our newest building products, including new siding colors and profiles.”įor 2021, Royal Building Products is launching five new colors of vinyl siding across its Royal ® Vinyl and Exterior Portfolio ® lines, as well as new Cedar Renditions ™ colors and profiles at the NAHB 2021 IBSx. “While we can’t shake hands with our customers this year, we are committed to providing an interactive and engaging experience for all visitors to our virtual IBSx booth,” said Steve Booz, vice president, marketing, Royal Building Products. Follow us on LinkedIn and Instagram and “Like” us on Facebook.WOODBRIDGE, Ontario-( BUSINESS WIRE)- Royal ® Building Products, a Westlake company and leading manufacturer of exterior building products, will showcase its newest colors and innovative product offerings in an all-virtual platform at 2021 NAHB International Builders’ Show (IBSx), taking place February 9-11, 2021. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.įor more information, please visit. Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. To learn more about vinyl siding from Westlake Royal Building Products, please visit About Westlake Royal Building Products Riverway – Colorscapes Dark, a light blue-gray (available under Estate, Board & Batten, Woodland and Portsmouth Shake & Shingles) Silver Mist – Colorscapes Premium, a neutral light gray (available under Residential, Estate™, Board & Batten, Woodland and Portsmouth Shake & Shingles) Smoky Ash – SmartStyles Premium, a warm brown-gray (available in CraneBoardSolid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles) Spruce – SmartStyles Expressions, a vibrant green (available in CraneBoardSolid Core Siding, Premium Pointe, Board & Batten, Market Square, Portsmouth Shake & Shingles) Stone Harbor – SmartStyles Expressions, a cool gray (available in CraneBoard® Solid Core Siding®, Premium Pointe®, Board & Batten, Market Square®, Portsmouth™ Shake & Shingles) The three new Exterior Portfolio colors are: Exterior Portfolio includes shades in SmartStyles™ Premium and SmartStyles Expressions, while Royal Siding’s palette includes Colorscapes® Premium and Colorscapes Dark. Both lines feature Chromatix™ technology color protection to resist fading. Royal Siding and Exterior Portfolio’s wide range of colors are informed by leading residential architects and design trends. “We are confident that the five new additions to our color palette will become top-sellers in our Royal Siding and Exterior Portfolio lines of vinyl siding.” Westlake Royal™ is committed to offering the widest range of options for our customers in the latest trending shades, while maintaining the highest standards of performance from vinyl siding,” said Steve Booz, Vice President, Marketing & Product Management. “We know color is critical to a designer and homeowner’s ultimate vision. Inspired by colors found in nature, the newly added colors in tones of gray, blue-gray, brown and green, reflect the latest trends in modern exterior home design. HOUSTON–(BUSINESS WIRE)– Westlake Royal Building Products™, one of North America’s largest manufacturers and distributors of exterior and interior building products, is pleased to announce that it has added five new on-trend colors to its Royal® Siding and Exterior Portfolio® vinyl siding lines.
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